Crazy moment when the game controller is flipped and turned into a piggy bank with a coin inserted from outside to symbolise Winblet’s sitting outside the gaming loop turns into the Company’s main initial ‘W’. Which all the more represents making automatic savings as easy as game play. Hence, the lettermark logo for this concept was accidentally born, making the mark not only meaningful but also nostalgic.

The mark also mimics a person who raises his hands after winning, which makes the letter ‘W’ feel so meaningfully natural for the name Winblet. Once you see it you can never unsee a person raising his winning hands in the shape of the letter.

The custom wordmark type mimics the shape of the game controller throughout, making it meaningfully legible and bold.